Essay: Integrating online ticketing

The competitors have positioned themselves strategically although it is not a major cause for alarm. This is because the main strength they possess can be addressed by integrating online ticketing which is the major strength that the travel agents have. Despite these appraisals the competitors suffer the entire weaknesses of inefficiencies and frustrations that were earlier on addressed (Vogel, 2001).

There might also be stiff competition from other organizations that may have had the same challenges with travel agencies. However, in the belief of free market, the organization has an advantage for being able to convince some of the major airline alliance in the world.

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