Essay: Japan is Fast Developing

Sample Essay

Technologically Japan is a country that is fast developing, with several cities being in the heart of the development. Therefore the company has opportunities to use this technology to develop new products and increase the business base.

A SWOT analysis reveals that Asahi, has several strengths, it has been able to sustain itself in during the hard economic times. They were also able to break an old Japanese tradition of all beer tastes the same. They are also able to develop a focused marketing strategy; like that, they did for Asahi Honnama. They were able to integrate their sales promotion, advertising, and retail distribution. Furthermore, their position in the market has enabled the introduction of precuts easy. Their success is based on the Asahi Super Dry product which makes marketing and distribution more efficient.

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