Essay: Misleading and Deceptive Conduct

The resulting effect of this is the involvement of very misleading and deceptive conduct. This affects the consumer in several ways such as price fixing and unconscionable conduct.  Boycotts as well as the misuse of market power are other methods by which the consumers are affected. The sad thing is the fact that individual consumers might not have any clue regarding this issue.

They might not have enough confidence to take action and pursue their rights (Blair & Mossuto, 2006). Very few are even fully aware of their rights. This is also the case for the owners of the small businesses. They are usually under a lot of pressure from the larger firms. Because of this, they might not be aware of their rights.

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