Case Study on Accra Beach

Case Summary:

1. What factors lead to variations in demand for rooms at a hotel such as the Accra Beach?

2. Identify the various market segments currently served by the hotel. What are the pros and cons

of seeking to serve customers from several segments?

3. What are the key considerations facing the hotel as it reviews the booking requests from the

West Indies Cricket Board? (For simplification of calculations, assume that each room will hold

only one occupant; i.e., 50 rooms equate to 50 cricket players.)

4. What action should Cherita Howard take, and why?