Essay: A Brief Analysis of Subway Restaurant and Its Franchising System

Sample Essay

Entrepreneurship: Subway Restaurant has a history that extends over forty three years now. It has had an amazing history that seems like a fairy tale to the admiring observer. There is an important lesson for young and aspiring entrepreneurs in the Subway story. The lesson is that when opportunity presents itself, one should grab it with both hands and then work hard to turn that opportunity into success. That is exactly what Fred De Luca did forty three years ago.

Fred De Luca was a teenager when his family got a call that Dr. Peter Buck, a family friend had changed residence and moved within an hour’s drive from their place. Fred’s family went to the Buck family’s new residence to meet them. Fred wanted to seek guidance from Dr. Buck about his future education prospects, so he asked him for some advice. The words Dr. Buck said to Fred De Luca changed both their lives forever. Dr. Buck said, “I think you should open a submarine sandwich shop” (SUBWAY® Restaurant, 2008). To back his claim, Dr. Buck made an investment of a thousand dollars and handed the money to De Luca.

After a chat with their attorney, the duo considered the option of franchising their business. This decision changed the face of Subway Restaurant. By the year 2008, Subway has approximately thirty thousand franchises in about eighty seven countries around the world (SUBWAY® Restaurant, 2008).

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