Essay: Burt’s Bees’ Expansion

Essay: Burt’s Bees’ Expansion
23/04/2012 Comments Off on Essay: Burt’s Bees’ Expansion Academic Papers on Business Studies,Sample Academic Papers bernard

Sample Essay

  • If Burt’s Bees remained a manufacturer and direct seller, how could the company expand its product reach and close the gap between $6-$8 million and $25 million?

Being on the manufacturing side alone, the company should spend more on research and development, and monitor the whole supply chain from manufacturing to retailing. This helps the company to grasp a clear picture of market needs. Roxanne Quimby’s retail experiment was made to focus the same phenomena. If Burt’s Bees stays both as, manufacturer and direct seller, the competitive advantage would be much stronger than standing merely as a manufacturer. Customer contact, networks, proprietary protection all flourish if such integration takes place. This requires Burt’s Bees to think critically from consumers’ viewpoint and realize the impact of retailing on manufacturing as an error in one area may strongly hit the other.

Please go to the order form to order essays, research papers, term papers, thesis, dissertation, case study, assignments on this essay topic.


Related Essays, Research Papers, Term Papers, Thesis, Dissertation, Case Study, Assignments entries.


About The Academic Paper