Essay: The Buyer Decision-Making Model

Sample Essay

–          The buyer decision-making model: this has distinct stages which begin with the problem recognition or need awareness stage and end with the post-purchase behaviour stage. This model will help understand what drives buyer behaviour at each stage of the buying process, and how marketers can influence that behaviour (Kotler et al, 1999).

–          The marketing mix concept: having defined buyer behaviour with regards to the smartphone, any responses targeted towards this behaviour will be formulated using the elements of the marketing mix.

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