Essay: Energy Drinks in America

Essay: Energy Drinks in America
May 26, 2011 Comments Off on Essay: Energy Drinks in America Academic Papers on Business Studies,Sample Academic Papers admin

Sample Essay

Other optimistic views encompass purpose drinks market such as the energy drinks in America. Market for these drinks has considerably shown a positive trend in 2008. It has an estimated growth of “27.1% to a value of 7,600 million dollars. This value is forecasted to go up to 19,700 million dollars in 2013” (Deichert, Ellenbecker, & Klehr, 2006). Therefore “PepsiCo has optimistic opportunities in this market. Same is the case with market for mineral water. There is a significant boom in this market. Pepsi already holds a very powerful standing in the market with brands like Aquafina, Propel, and SoBe Lifewater. The company has captured 14.5% of the market share in this segment” (Deichert, Ellenbecker, & Klehr, 2006).

PepsiCo is well situated to strap up the impending of flourishing mineral water market in America. “The US fizzy drinks market has been taking a negative growth trend. Its market went down by 0.4% in 2007 to arrive at a value of 63,459.3 million dollars. In 2012, the US fizzy drinks market is predicted to include a worth of 61,758.4 million dollars, a decline of 2.7% ever since 2007” (Deichert, Ellenbecker, & Klehr, 2006).

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