Essay: Futura Industries

Essay: Futura Industries
23/05/2011 Comments Off on Essay: Futura Industries Academic Papers on Business Studies,Sample Academic Papers admin

Sample Essay

Balanced Scorecard strategy at Futura is primarily concerned with its capability to employ and keep hold of its best performers, at the same time dedicating their capabilities to provide better services to customers in order to bring about a competitive advantage in this cut throat competition.

The company considers that the BSC strategy was committed to creating a connection among faithful human resource and customer satisfaction thus bringing on the uprising in the business improvement. Good employees at Futura were those who were interdependent, honest, trustworthy and exigent (Gumbus & Lussier, 2006).

Looking at the company viewpoint, alike Hyde Park, Futura also relate to the importance of the customer towards the chief provider of betterment in their performance measures. The main factors that the element of satisfaction of the customer was related to were broken down into:

  1. “Index of customer satisfaction,
  2. Fulfillment of customer needs,
  3. Timely delivery” (Gumbus & Lussier, 2006)

Unlike Hyde Park, Futura believes in calling and visiting their customers in order to gauge their satisfaction level and what aspects of quality, timely delivery, price of products and services, they would prefer should be improved (Gumbus & Lussier, 2006).

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