Essay: History of the Market Trends

Sample Essay

Secondary data will be useful to Asahi as it will provide it with a history of the market trends. These sources will be useful in defining the demographic, socioeconomic characteristic of the Japanese population.

They also have the ability to shed light on the lifestyle, attitudes, psychological, opinions, intentions, knowledge and motivation of the target market. The market research must also incorporate attitude measurement techniques. This can be achieved through an observation of the sample group. Furthermore, it is advisable that the company uses a larger sampling grouping order to reduce the margin of error.

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