Essay: Influence of Corporate Social Responsibility on Marketing Communication

Sample Essay

Aim of the study

The primary purpose of this research is to investigate the influence of corporate social responsibility on marketing communication strategy. Since corporate social responsibility is being applied by many companies in the world, this research seeks to understand how BAE systems Saudi Arabia and BAE systems United Kingdom apply it and what its impact on the organizations’ marketing communication strategies.

3. Objectives of the study

The study has the following additional objectives:

• To know the concept of corporate social responsibility;
• To understand the underlying relation between CSR and marketing communication strategy.
• To identify the factors why corporate social responsibility is an effective aspect of marketing communication strategy.
• To conduct a case study on a Saudi company that applies CSR and then compare it with a company based in the United Kingdom.
• To identify and understand the many benefits of CSR to business organizations.

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