Essay: International Business Strategy

Sample Essay

Executive Summary

The Shangri-La hotels and resorts initiated in 1971 with a flagship hotel in Singapore. The Hong Kong based hotel chain now has around fifty five deluxe hotels and resorts across the world. The Shangri-La currently has hotels and resorts in Asia, Middle East, Europe, and North America. Shangri-La hotels and resorts shall soon be opening hotels in the regions of the Maldives, the Philippines and in Bangalore, Mumbai, Thailand and India.

We can concur from this rapid international growth of the Shangri-La that the hotel is expanding its operations to various countries and increasing its international presence. The hotel not only needs to devise strategies for entry but for overall operation as well with respect to human resource, marketing, services and general management.

This paper shall discuss the intricacies of the entry strategy employed by Shangri-La Hotels & Resorts, the corporate strategy that it observes, the competitive strategy and the competitive business strategy that it exercises. The paper shall also perform a functional analysis of the Shangri-La Hotels and Resorts in terms of the Human Resource Management strategy that it exercises. The paper shall conclude by identifying key organizational dimensions that have been established through the study performed in the paper.

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