Essay: Introduction to the Subject MNE

Sample Essay

The launching of Shangri-La Hotels and Resorts began in the 1971 with a flagship hotel, in Singapore. Till the year 2008 it has been recorded to have 55 deluxe hotels located in major cities of Asia, Europe, Australia, United States and the Middle East. Along with these the Shangri-La Resorts and Hotels bear alliance with their Sister Company the Trader’s Hotel that fulfills the catering requirements of business travelers.

This chain of hotels was set up by Mr. Robert Kuok and now his nephew Mr. Edward Kuok Khoon Loong holds the position of chairman of the board for Shangri-La Asia Limited. Despite its ranking as a 5 star deluxe hotel, it has had quite a few unfavorable reviews. But it appears that the positive reviews far supersede the negative ones.

For instance one guest reviewed the hotel as part spectacular and part unimpressive. According to this guest, The Horizon Club Premier room was far from the exemplary 5 star deal originally promised. However this guest goes on to suggest that while the Horizon Premier wing was unimpressive, when asked for a transfer to another wing, known as the Valley wing this guest was highly pleased, it was everything the hotel had promised and more. The luxuriant 5 star deluxe tagline was apparent in the spectacular yet cozy furnishing and the service was described to be incredible.

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