Essay: The Macro environment

Sample Essay

Macro environment contains all the external factors (out side the organization), which influence organization attitude. Market trends are continuously changing on which marketers have to put consideration, because substitute of product and new entrants are coming just after a seconds, to keep up the organization with the fast pace of change in market, companies need to update by the environmental alteration, similarly for presenting Good Games TV program in Vietnam it is necessary to evaluate the condition of economic, culture and technology (Scribd 2008).

Like all product Good Games will also operate in macro environment which has to be examine in the perspective of economical stability, population demographics, societal values and life style, political and technological aspect.

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