Essay: Products of Marks and Spencer

Sample Essay

M&S has wide and diverse categories of products and services to offer its clientele. They have diversified and besides for women’s wear and lingerie, men’s wear and children’s clothes, they also offer a varying range of products such as books, DVD’s, toys and games, travel related products, home furnishing and accessories and electrical items, technology related products such as TV’s, iPods and computers, flowers and gifts including greeting cards, and food and drinks including liquor. Besides this huge assortment of products and services, M&S also offer E-Catalogues, Financial products, and Energy products for residences (Marks and Spencer Group Plc, 2008).

Country Analysis

A PEST Analysis is applied here to analyze the various environmental forces that are affecting the Italian market and consequently all the firms that are operating in that market or plan to do so in the future. This includes my current project as a marketing consultant of launching M&S in Italy.

The PEST analysis is an abbreviation for Political, Economic, Social, Technological, Legal and Environmental Analysis. Each of the factors is discussed below for the Italian market.

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