Essay: What are Services

Essay: What are Services
07/06/2011 Comments Off on Essay: What are Services Academic Papers on Business Studies,Sample Academic Papers admin

Sample Essay

Services are intangible unlike products which have a definite shape and texture and can be portrayed as objects. Services on the other hand can only be experienced which makes it quite difficult to market services. The most common method of marketing applied for services is to relate specific services with general satisfying experiences of individuals in a society. For example the customer care services of a company can be marketed by relating to good family experiences.

The process design is also affected by intangibility of services as it becomes quite difficult to identify the flow of activities individually as services tend to transpose from one activity to another without any indications. It becomes almost impossible to implement specific requirements to certain activities due to intangibility of services.

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