Essay: How Smartphone Firms Have Responded To The Emerging Trends

Sample Essay

–          Introduction of product variants, e.g. Android’s Nexus One, Optimus GT540, Galaxy S, HTC Legend, and Xperia X10; all of which run on the Android platform (Digital Trends, 2011).

–          Enhance product features e.g. Introduce more user friendly mobile OS solutions, touch-sensitive screens, “slide-out keyboards” and a friendly platform for third party application developers (e.g. the new BlackBerry Torch) (Digital Trends, 2011).

–          Acquisition: e.g. RIM’s acquisition of QNX and its 100% takeover of The Astonishing Tribe (TAT) (Digital Trends, 2011).

–          In light of the fact that economic conditions remain weak, and of the fact that the mid-tier and low-tier segments are the largest drivers of growth; smartphone manufacturers should introduce budget smartphones at price points that appeal to the downscale end of the market.

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