Essay: SWOT ANALYSIS of Coca Cola

Sample Essay

SWOT analysis is a technique much used by general management as well as marketing departments. SWOT consists of examining the current activities of the organization- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. The following analysis deals only with strengths, opportunities, and threats.

Strengths

• Brand image & loyalty
• Product delivery, global
• Concrete economic strength
• Worldwide Recognition
• Diversified Product line such as water, flavored juices, soft drinks, energy drinks

Weaknesses

• Credit ranking
• Customer concentration, particularly in the US. (Wal-Mart accounts for more than 10% of Coca Cola’s business in the US). Not entering new markets
• Not sufficient loyal Coca-Cola customers.
• Their universal website is weaker compared to Pepsi.

Opportunities

• Developing mineral water market
• Mergers and Acquisitions of minor entrants
• Growth of health conscious consumers
• Non-carbonated drinks are developing rapidly
• Developing new markets
• Penetrating into diverse and different markets

Please go to the order form to order essays, research papers, term papers, thesis, dissertation, case study, assignments on this essay topic.