Essay: SWOT ANALYSIS of Coca Cola

Essay: SWOT ANALYSIS of Coca Cola
24/05/2011 Comments Off on Essay: SWOT ANALYSIS of Coca Cola Academic Papers on Business Studies,Sample Academic Papers admin

Sample Essay

SWOT analysis is a technique much used by general management as well as marketing departments. SWOT consists of examining the current activities of the organization- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. The following analysis deals only with strengths, opportunities, and threats.

Strengths

  • Brand image & loyalty
  • Product delivery, global
  • Concrete economic strength
  • Worldwide Recognition
  • Diversified Product line such as water, flavored juices, soft drinks, energy drinks

Weaknesses

  • Credit ranking
  • Customer concentration, particularly in the US. (Wal-Mart accounts for more than 10% of Coca Cola’s business in the US). Not entering new markets
  • Not sufficient loyal Coca-Cola customers.
  • Their universal website is weaker compared to Pepsi.

Opportunities

  • Developing mineral water market
  • Mergers and Acquisitions of minor entrants
  • Growth of health conscious consumers
  • Non-carbonated drinks are developing rapidly
  • Developing new markets
  • Penetrating into diverse and different markets

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