Sample Essay The Coca-Cola Company has been in place since the 1800s. It has been…
Essay: SWOT ANALYSIS of Coca Cola
Essay: SWOT ANALYSIS of Coca Cola
Sample Essay
SWOT analysis is a technique much used by general management as well as marketing departments. SWOT consists of examining the current activities of the organization- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. The following analysis deals only with strengths, opportunities, and threats.
Strengths
- Brand image & loyalty
- Product delivery, global
- Concrete economic strength
- Worldwide Recognition
- Diversified Product line such as water, flavored juices, soft drinks, energy drinks
Weaknesses
- Credit ranking
- Customer concentration, particularly in the US. (Wal-Mart accounts for more than 10% of Coca Cola’s business in the US). Not entering new markets
- Not sufficient loyal Coca-Cola customers.
- Their universal website is weaker compared to Pepsi.
Opportunities
- Developing mineral water market
- Mergers and Acquisitions of minor entrants
- Growth of health conscious consumers
- Non-carbonated drinks are developing rapidly
- Developing new markets
- Penetrating into diverse and different markets
Please go to the order form to order essays, research papers, term papers, thesis, dissertation, case study, assignments on this essay topic.
Tags
About The Academic Paper