Essay: Task Environmental Analysis of Lonely Planet

Sample Essay

Lonely Planet’s task environment includes employees, customers, and competitors. These environmental factors can directly influence the operations of Lonely Planet.

Customers

Lonely Planet’s customers are diverse in nature. The company tries to reach these customers through its website by providing a country wise facility where customers can directly reach their own country of choosing and design a custom package. They also ask customers to give feedback and offer prizes based on the feedback.

Employees

The employee base exceeds over 500 people. The authors are selected through a thorough examination and allowed the liberty to select the destinations they would like to visit whenever possible. When the destinations are in unstable countries and the authors are wary of making the trip, they are given the permission to decline.

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