Term Paper: Value Proposition with Differentiation

Term Paper: Value Proposition with Differentiation
June 8, 2011 Comments Off on Term Paper: Value Proposition with Differentiation Academic Papers on Business Studies,Sample Academic Papers admin

Sample Term Paper

The value proposition of a product is the added advantage a customer gains when compared to benefits of other products and consumers. Value proposition takes previous products or customers and explains the added benefits of the current product or customer over previous ones. Value propositions seek to explain the added qualitative and quantitative benefits a consumer will derive by using a selected product (Eades, 2003).

The value proposition for our TV includes two significant elements. The first element is the certification from medical association that our TV has the least impact on human eyes and overall health as compared to other televisions available in the market. The second element is the certification from energy conservancy agency that our TV has the highest capacity of energy conservation as compared to other televisions available in the market.

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